Why I choose organic and natural makeup

Just some of my organic and natural makeup collection

Previously: I discussed my experiences with exposures to toxins and how I now live my life as organic, natural and toxic free as possible. 

Ladies, have you ever thought about what you put on your face every day in the name of beauty?

I used to wear the top name brands which gave me a flawless look, which was certainly achieved, to the point that it was very difficult to wash the makeup off my face and then off of my washcloth. It wasn’t until I discovered that some pretty modern looking organic and natural makeup existed (not the ‘hippy’ stuff which you know wouldn’t last an hour) – these products boasted things like “no talc, no alcohol, no synthetic perfumes, no parabens, no petrochemicals, no artificial colours or synthetic fragrances, no nanos, made from organic ingredients and is not tested on animals”. Everything else in my life was becoming organic and toxic free so why not makeup!?

My first organic and natural makeup experience was having my makeup professionally done at BKind Beauty Bar for my birthday party last year. BKind is an organic beauty store which is a mecca for all the great organic and natural skincare products. Even better, BKind like to focus on local or Australian made. The results were beautiful and flawless. I was fortunate enough to get a gift voucher for the store from my friends, so I left with all the basics to start my organic and chemical free makeup endeavour.

My new makeup lasted all night, it stood up to all the top name makeup brands and it was only when I went to wash my face at the end of the night that I really saw the difference: the makeup came off with ease. There were no harsh chemicals gluing the makeup to my face (well except for the fake eyelashes I was wearing!).

Later that week (now solely using my new products) I noticed something else – the bathroom sink wasn’t so dirty. My partner often complained about the state of our sink – my old makeup would basically stick to the bowl and turn it grotty and dirty quite quickly, but the new products weren’t leaving a trace! I was sold – I would only be putting organic and toxic free makeup on my face from now on and slowly I have added to my makeup collection.

You might say I was too easily sold. But I already understood how the body absorbs through the skin – which includes makeup and skincare. I already understood why you don’t want to put toxic chemicals on your skin. The only thing I needed to realise was that just because it’s a top name brand, doesn’t mean it’s good for you – I put makeup on my face without even thinking about what ingredients were in the product or what it was doing to my skin or health. Most women do. But it’s time to start reading the label on everything you buy.

Now don’t be fooled by some mainstream cosmetic lines claiming to contain ‘organic’ or ‘natural’ ingredients when really only one or two ingredients are these things and the rest are toxic. You want an ‘all natural’ or ‘all organic’ product, and you want to look for products that don’t have the following nasties:

What to avoid: Parabens, petrochemicals, phthalates, thimerosal (mercury), synthetic colours, synthetic perfumes, diaszolidinyl urea, imidazolidinyl urea, diethanolamine (DEA), & triethanolamine (TEA).

What you won’t find in organic and natural makeup are harmful or even carcinogenic chemicals. A closer look at the ingredients in the mainstream brands will show links to cancer, allergies, dermatological issues, organ failure, birth defects and more. Think about lipstick for example, this is something that you unintentionally end up swallowing in use, and most mainstream lipsticks contain toxic ingredients! (click here for more information).

My tried and tested favourite organic & natural brands


Uses 100% natural and true minerals, so by nature it becomes a silk-like powder that is deflected from the skin rather than absorbed by it. They are also anti-inflammatory, anti-microbial, non-comedgenic (doesn’t clog pores) and water resistant. Also 100% Nano free, no synthetic chemicals, irritants, talc, clays or FD+C Dyes and NO Bismuth oxychloride.

After 15 years in the hair and makeup industry, Western Australian founder Kylie Apostoles wanted to make all natural products.


100% natural beauty brand incorporating mineral makeup, vegan and organic products that are completely free from synthetic chemicals and harmful ingredients.

Miranda Bond found that after detoxifying her life, her problems with endometriosis (which can make pregnancy difficult) seemed to clear up and she fell pregnant three months into her dextoxifying regime. She then decided to create her own natural and organic makeup range.


100% Australian owned certified organic products are based on “certified organic flower petals” essential oils, plant extracts, vitamins and minerals. They have no talc, no synthetics, no petro chemicals, no parabens, no genetically modified ingredients, no animal testing and preservative free.

With a huge focus on sustainability and sourcing Australian grown certified organic materials, their motto speaks for itself “love, nature and organics”.


Elusyion is created without the use of chemical ingredients such as talc, alcohol, perfumes, parabens, petrochemicals, artificial colours or synthetic fragrances and is not tested on animals.

Boasting their certified organic, vegan cruelty free, and Australian made and owned the added bonus is that they’re manufactured in Western Australia!


The Ere Perez line offers natural, mineral and organic makeup as well as vegan cosmetics and makeup. They are Australian owned.

With a family history in natural therapy, Mexican born Era Perez had all the support and knowledge to create a natural makeup range.


Dr Hauschka has impressive history. Established in 1967 after Elizabeth Sigmund corresponded with Rudolf Hauschka about her ideas for plant-based skincare. With Dr Hauschka’s background in biodynamics and holistic pharmaceuticals, they developed holistic skin care preparations using 100% natural skin care products. Today, with their ecologically sound methods of growing and sourcing ingredients, their one-of-a-kind manufacturing processes, and international fair trade initiatives – Dr Hauschka is an impressive brand.

Check out their 7 Facts that Will Change Your Skin for an interesting read!

I currently use:

Some of my makeup tips:

Primer – I’ve found that, like some mainstream cosmetics, but especially natural cosmetics, a primer is essential to ensure the makeup does not crease or smudge during the day, particularly if you are using eye liner (or something heavy).

Eyeliner – If, like me, you use a cream eyeliner (which is a pot of black cream applied with a separate thin pointy brush), a great way to hold the colour is to go over it with a black eyeshadow (using a small chiselled brush).

Lips – Condition your lips with a thick lip balm (or a lip primer) before applying lipstick, particularly darker colours. This ensures the lipstick doesn’t seep into any cracks and maintains a stronger edge line.

End of day – Always wash your makeup off at the end of the day. I’ve previously discussed my natural face cleansing routine here.

I would love to hear if anyone knows of any great products I haven’t mentioned, or their experiences with organic and natural makeup. Finding a convenient stockist is the hardest part, but there are some great online stores too.

If you need more convincing, I dare you to research every ingredient on your makeup container. If your makeup doesn’t come with an ingredient list – I wouldn’t dare use it!

7 Comments Add yours

  1. jodi says:

    Someone once told me that the average woman puts 126 chemical on her skin before she leaves the house each morning! That was catalyst for my change and I know use Youngblood and highly recommend. Loved reading all your thoughts on the products you use. Thank you! x

  2. Marine says:

    Great article! I love natural makeup and I am a big fan of I’M FABULOUS COSMETICS.

  3. Irma L. says:

    I’ve also discovered toxic free make-up! It is the #1 rated toxic-free makeup product line and it is made to order directly from New Zeland. check it out at http://www.toxicfreenewlife.com

  4. Hannah says:

    Hi! Wich shade are u using from Zuii’s powder foundation? You have got the same skin color than I.. Thanks!x

  5. Hannah says:

    I’m all about organic make up. This article really helped me understand the importance of not putting chemicals onto your skin which can then end up in your blood stream! http://www.vivehealth.com.au/blog/2015/12/08/organic-makeup-to-protect-and-nourish-your-skin/ I buy my products through them too!

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